Don Norma[n/l] – who introduced the term user experience into our digital design world – says what UX actually used to mean – and what the term UX still should be used for_
From my point of view, in order to keep things straight, UX is psychology. It is the perception, the cognition, the emotions, the reactions and actions of a human being before, while and after she is using a product, service or system.
On the other hand, Usability is a property of a product in a specific context for specific users. It consists of the independent dimensions effectiveness, efficiency and satisfaction. These factors can be measured and improved.
UX Design is a holistic design approach to improve the people’s UX while interacting with products, services and systems – before the purchase or sign up, during the use, and after the usage to consider if they want to sign up for an extended subscription or buy another product of the brand. People’s UX can be improved by means of improving the usability of the product, and by improving the way people interact with the service or system. This should be the job of UX designers or interaction designers or service designers. Congratulations if you have someone like that in your team.
I doubt that we will ever have robust computer-2-brain systems. Until then, UX stays subjective. Therefore, I am glad that I’ve found this picture to illustrate exactly this_
UX is subjective. (frame from a GoPro commercial)
Do you realize the difference? UX designers do not design the user experience. They design products, systems and services in order to create a better UX on the user’s end.
You might have to nudge the view a bit to the West to see the airport Hamburg Finkenwerder beeing extended in this timeframe. The container terminal Altenwerder also did not exist 30 years ago (bottom center). Several piers have been filled up since, e.g. Tollerort in the center and the new HafenCity top right.
The next example is a very sad one. It shows the Aral Sea east of the Caspean Sea, at the border between Kasakhstan and Uzbekistan. Well, in fact the animation shows how the sea drys out and is about to disappear.
Of course, the design and information architecture is work-in-progress. The tags are a mess and need to be cleaned up. On the other hand, many broken links and media files have been fixed already.
In case you’re wondering about the cover image for this blog – it is La Rivière by Aristide Maillol. The sculpture is lying in front of the Hamburg Kunsthalle. /update: As of May-1, 2016 she was moved inside the museum. I am looking forward to visit her new location at the Rotunde of the museum.
Enjoy and please leave a message in the comment section.
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