Bill Buxton at the 2008 Institute of Design Strategy Conference: Design Thinking in the Wild
Republished with friendly permission by Bill.
Apple’s development process in a nutshell: 2 meetings a week. One to freak out — The other to see what’s feasible. Iterate. More on this at Measuring Measures: Three Design Hacks from Apple
In fact I see a strong relation to Bill Buxton’s presentation at CHI ’08 in Florence. Not the closing keynote. The other one. Here is slide 37:
You need both: idea brainstorming and focus and evaluation.
Reconstruction of Bill Buxton’s closing keynote at CHI 2008: