Apple does not do Design Thinking

A quick comparison between Design Thinking Principles and Apple reveals…

Design Thinking Apple
Fail early and often …but just internally.
Leave titles at the door Do not come in if you do not contribute to the meeting.
There are no good ideas Either it sucks or it is insanely great.
Do! Don’t talk.
Build on ideas of others Yes, but turn them into something insanely great.
The quantity is it. The quality is it.
Avoid criticism. “This is shit”
Stay focussed. Stay hungry.
Dare to be wild! Stay foolish.
Think human centered. Think details oriented.
Be visual.
Let’s have Fun. Never take the same elevator with Steve. You do not have a job anymore.

q.e.d. Apple does not do Design Thinking. Nonetheless, Apple products are still best of breed.

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