12 Lessons by Jobs/Kawasaki

12 Lessons Steve Jobs Taught Guy Kawasaki

  1. Experts are clueless.
  2. Customers cannot tell you what they need.
  3. Biggest challenges beget the best work.
  4. Design counts.
  5. Big graphics.
    Big Fonts.
  6. Jump curves, not better sameness.
  7. “Work” or “doesn’t work” is all that matters.
  8. “Value” is different from “price”.
  9. A players hire A players.
  10. Real CEOs do demos.
  11. Real entrepreneurs ship.
  12. Some things need to be believed to be seen.

You can influence life

Everything around you that you call life was made up by people that were no smarter than you. And you can change it. You can influence it. You can build your own things that other people can use. Once you learn that you will never be the same again. – Steve Jobs