12 Lessons by Jobs/Kawasaki

12 Lessons Steve Jobs Taught Guy Kawasaki

  1. Experts are clueless.
  2. Customers cannot tell you what they need.
  3. Biggest challenges beget the best work.
  4. Design counts.
  5. Big graphics.
    Big Fonts.
  6. Jump curves, not better sameness.
  7. “Work” or “doesn’t work” is all that matters.
  8. “Value” is different from “price”.
  9. A players hire A players.
  10. Real CEOs do demos.
  11. Real entrepreneurs ship.
  12. Some things need to be believed to be seen.

One response

  1. Human use of computers is a major focus of the field of HCI.

    HCI differs from human factors in that with HCI the focus is more on users working specifically with computers.
    HCI also differs from human factors in that there is less of a focus on repetitive work-oriented tasks and procedures, and much less emphasis on physical stress and the physical form or industrial design of the user interface, such as keyboards etc.
    The principles of human interaction management extend the scope of CSCW to an organizational level and can be implemented without use of computer systems.

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