12 Lessons Steve Jobs Taught Guy Kawasaki
- Experts are clueless.
- Customers cannot tell you what they need.
- Biggest challenges beget the best work.
- Design counts.
- Big graphics.
- Jump curves, not better sameness.
- “Work” or “doesn’t work” is all that matters.
- “Value” is different from “price”.
- A players hire A players.
- Real CEOs do demos.
- Real entrepreneurs ship.
- Some things need to be believed to be seen.