12 Lessons Steve Jobs Taught Guy Kawasaki

1. Experts are clueless.
2. Customers cannot tell you what they need.
3. Biggest challenges beget the best work.
4. Design counts.
5. Big graphics.
   Big Fonts.
6. Jump curves, not better sameness.
7. “Work” or “doesn’t work” is all that matters.
8. “Value” is different from “price”.
9. A players hire A players.
10. Real CEOs do demos.
11. Real entrepreneurs ship.
12. Some things need to be believed to be seen.